“Understanding successful promotions is a challenge for small businesses. Dave’s book provides thought provoking action steps to effectively create your own promotional strategies. I particularly liked the “Brief Examples” because they were real world applications.” – Keli Morse, Facilitator, Northwest Missouri Enterprise Facilitation

“David Shadinger offers a practical guide for rural churches who desire to connect with their community amid the maze (and chaos) of the 21st century communications landscape. With two decades of secular marketing and communications experience, he connects both the theoretical and technical skills with the pastoral heart of a bi-vocational spiritual leader.” – Kim Jenne, Director of Connectional Ministries, Missouri Conference of The United Methodist Church

Dave Shadinger spent more than 20 years in public relations, marketing, advertising and fundraising jobs. His business career included working in entrepreneurial startups, retail, service companies, not-for-profit agencies and charities, corporate marketing departments and independent advertising agencies. During that time he also taught college classes in public relations, marketing and business communication. He is currently an Associate Professor at Northwest Missouri State University. Along the journey he earned a master’s degree in public relations from Ball State University and a doctorate in adult education from North Carolina State University. Dave is also a licensed, local pastor in The United Methodist Church.

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